Ford Motor Company Human Resource
Like any huge corporation, Ford Motor Company needs vast human resource to operate successfully. For such big companies like Ford, human resource is a vital factor, which may determine the company’s competitiveness and overall prosperity. In order to maintain a successful business, human resource manager at Ford Company have to promote diverse labor force, equal opportunity. They also make appropriate decisions to achieve these goals and to maintain good working atmosphere among employees.
Hiring policies of Ford Motor Company are not at all discriminatory. This way Ford hires minorities and women, as well as men, and disabled persons or veterans. The primary criteria which human resource managers take into account is whether a person can or cannot do the job well. If so, the rest does not matter. Therefore Ford human resource managers do not accent their attention on race, skin color, age, religion, gender, nationality, sexual orientation, or disabilities, rather they strive to create such conditions, in which a person (any person, who does the job well) does the job in equal and trustful working atmosphere.
Ford Motor emphasizes their attention on maintaining the working conditions non-discriminatory by prohibiting any abusive conduct within the workplace. In other words, human resource managers at Ford not only behave in a particular manner themselves, but they also promote employees to treat each other with respect and trust, this way building up most comfortable working milieu. In order to keep employees informed about the latest non-discrimination policy, company managers distribute the so-called letters of “Zero Tolerance.” Employees, who dishonor the letter (this way harassing other workers for whatever reason), become subjects to disciplining, and in most flagrant cases such employees are fired. Human resource management also puts responsibility on each employee to implement the non-discriminating policy and to promote it within the organization. Management stresses that each employee must put effort to remove discrimination and promote equal opportunity. In addition, company representatives also promote this non-discriminatory attitude in partner companies, when representatives of them penetrate inside the company and interact with Ford employees. 
A for this “Zero Tolerance” code, it officially prohibits conduct that directly or circuitously exhibits sexual harassment, racial or nationality harassment, harassment that I based on veteran status, sexual orientation, nationality, any disabilities, age, religion, gender, race, or skin color. The code also prohibit retaliation against anybody for making a complaint of harassment of any kind listed above or for cooperating in investigating of complaints. Both employees within the organization, and outside contractors are subjects to these policies. Visitors of the workplace and customers of the company are also subjects to the “Zero Tolerance” code, because they are of great value to the company, and represent the public. Any harassment listed above is regarded as violation of the code regardless or whether it was committed by agent, vendor, employee, customer, or any other third party; regardless of gender, race or other characteristic of a person; regardless of whether the conduct violates or does not violate the local, state, or federal law. This way, with the help of this “Zero Tolerance” code, Ford human resource managers moderate unethical behavior. 
Safe and healthy working conditions are of paramount importance for the company. Ford Motor I committed to protecting employees’ health and safety at the workplace. No matter what decision top or middle management makes, they always take into account the factor of workers’ safety and health, “Our most valuable asset is our people. Nothing is more important than their safety and well-being. Our co-workers and families rely on this commitment. There can be no compromise.” Money is not the subject when dealing with employee safety and well-being, Ford asserts. Human resource managers at Ford strive to provide the most comfortable working conditions, however they also encourage individual responsibility and emphasize that employees and work groups are responsible for keeping the workplace safe and secure.
Concerning the treatment of customers at Ford Motor Company, company ha very strict rules and regulations as to how to conduct customer service correctly, and how to ensure hundred percent customer satisfaction. At Ford, customers a given great value, and the entire company strives to answer all customers’ questions, take care of all concerns, and cater for expectations. The company strives to leave consumers satisfied, because they are the primary factor, which determines the company as either prosperous, or unsuccessful.
Along with standard customer services, the company offers very many additional options to it customers. An example of such additional option is the credit the company may issue to a potential client. Ford company emphasizes customers’ attention on credits, because with the help of this opportunity, more clients can afford the car they want, which is the primary goal of the company, - to make a sale.
Since Ford is an international company, and sales it products all over the world, the company’s customer services should also be at an appropriate level to cater for the needs of the consumers. Cultural differences among the countries are a great problem, because of the difference in historical background of the consumer country. In order to overcome such cultural difficulties, Ford Motor provide customer service locally, with customer service representatives being local residents. Such system allows Ford to remove any collision of customs across cultures or races. Ford company takes care of all it clients, no matter what their skin color, race, sexual orientation, or age are. As general manager and executive director of Ford, Dale Wendell proudly asserts, “Ford Motor Company is committed to offering quality products that meet our customer’s needs worldwide, backed by excellent service.” Since Ford is a multinational company, it sells products in nearly all countries of the world. What is fascinating, is that Ford respects diversity and offers different kinds of products depending on specific local features and preferences. For Americans, Ford makes big cars; for the Asians, Ford makes tight, economical vehicles.
The target market of Ford Motor company are middle-size families from all over the globe. The company values its clients, and treats every potential customer with honor and respect. Providing appreciable assistance for visitors of stores or shows is of great importance. Moreover, each person is given specific attention, and provided a separate consultant to answer all questions and inquiries. They do their best to discuss with the prospective client what he or she want and provide the latest technological news about the company. The primary goal is render highest quality customer service, make a nice and kind image of the company in the eyes of the public, and entail sales.
Having discussed the issues above, it becomes obvious that Ford Motor Company has acquired such high status, and such great results not only because they high-quality vehicles, but also because they value the people with whom they are working, and for whom they are working. As one of the top manager of Ford company said, “our most valuable asset is our people,” which means that they do care a lot about the safety, and over-all well being of their employees. Without people, they would not have achieved such great results.
As for the focus on customers, they really value them and strive to deliver the best customer services available. Not only the company provides 24/7 customer services in nearly any country of the world, it also offers additional option for potential clients, most prominent of such options being Ford Credit. Client and potential clients are given paramount importance and value at Ford Motor Company regardless of their age, gender, orientation, nationality, or skin color. No matter what he or she looks like or does, if the person is a customer he or she must be treated with respect and honor. Ultimately, Ford Company managers have made a correct decision when chose to value human resource and clients, because without people, their business (as almost any business on the planet) would gradually disappear. 
Bibliography  
1.	Works Service. From Aston Martin at http://www.astonmartin.com/worksservice-3
2.	Ford: Standards of Corporate Conduct. From Ford at http://www.ford.com/NR/rdonlyres/e6fxrpy2f2da5fvuf7tmpee573mrvt2wpmukiwonkekfjbu5a2mwpkztochwhdrxv4tkolztiseox3t7n3h52uzomfe/corporateConductStandards.pdf
3.	About Ford Motor Company. At Ford from http://www.ford.com/en/support/faq/aboutFordMotorCompany.htm