Successful Fashion Marketing Analysis 
Desirability rather than necessity have always driven fashion, and the current cult for branded merchandise reflects that a designer’s name may be just as marketable as his or her collection. Desirability can be instilled into quite ordinary and unexceptional products once a brand has been established. T-shirts, jeans, perfume and sunglasses can all become must-have items (with the appropriate price tag and marketing campaign) by the addition of a designer name or logo.
It was in 1948 that Christian Dior signed the first licensing deal in fashion history. Dior was one of the first designers to realize the potential that lay in the commercial exploitation of a couture name. The innovative <i>New Look</i> of 1947 and subsequent collections established Dior as the most important and prestigious fashion house in the world. By the 1950’s, the name has become synonymous with quality and the company was able to exploit this <strong>successful fashion marketing</strong> status by setting up a perfume company and negotiating license and merchandising agreements. Thus, the quality of products together with outstanding marketing campaign, Dior became the most popular and successful fashion houses of the world. 
Dior made a revolutionary step in development of fashion. Understanding the desires of potential customers, and intelligent combination of marketing strategies and fashion styles has made Dior the most successful brand and fashion house.