Publicity vs. Privacy In every civilized society individuals are entitled to have certain rights and liberties, such as freedom of speech or a right of private property, and are believed to have a right to live their lives according to their own will and understanding. One of such individual rights is a right of privacy, that is – the right to live a life of partial or full isolation or publicity, depending on an individual’s choice. However, just as with any other individual rights, there is a question of the extent to which such a right should be exercised before it interferes with the rights of other individuals or public good. This question would not be of a much concern to an ordinary member of society, for, as one may argue, every person in normal intellectual condition would be able to recognize the difference between the matters which should be made public or remain private in a life of any human being. However, when this matter concerns a person subjected to excessive public and media attention, such as a politician or a celebrity, it becomes a topic that spurs hot debate. First, let us examine the reasons which may cause media to wish to cover private lives of politician and/or celebrities, and the difference between the two. The reason for covering the private life of a celebrity may be as simple as a desire to draw the public attention to the mass media source; generated by the interest any celebrity provokes due to his/her fame. Likewise, media benefits from covering the private lives of famous politicians. Moreover, due to the politicians’ unique roles of public representatives in the government, journalists may wish to draw negative attention to their undesirable behavior and assume the position of a critic of their activities. To both, politicians and celebrities, media attention can be beneficial as well as disadvantageous. For example, in order to maintain their fame and draw attention to their activities celebrities must maintain a constant high-degree public interest in them and their achievements in whatever field they work in. For instance, it is not unusual for a pop-singer to act in a film or to produce one’s exclusive line of clothing or perfume. Their outstanding achievements in record-business make it possible for them to take advantage of one’s fame and spread one’s popularity to another field of activity. In such case media attention is a necessary tool for becoming popular and maintaining it. It is not a secret that a well-timed coverage of a scandalous private life event can be quite useful to provoke even greater public interest in a celebrity and advance his/her fame and career. As for the politicians, favorable coverage of their private life can win even greater public support and be just as beneficial to their development of their careers. Moreover, some political figures encourage media interest in their private lives by engaging in interviews together with their family members or close friends. One way or another, people that decide to take on a career path of a public figure must be prepared for excessive media attention, positive and negative alike. While skillful use of media and public relations tools can move forward their career significantly, undesirable and/or unfavorable coverage of a public figure’s private life can hamper their reputation and harm not only their professional life but also cause emotional distress in their personal lives. It seems almost impossible to eliminate media attention that is drawn to the private lives of politicians and celebrities since it is highly unlikely for general public to loose interest in the private matters of a successful public figure. From the arguments given above one can conclude that media attention not only can be beneficial, but also seems unavoidable. However, the logic as well as a general concern for an individual’s well-being calls for the development of some middle-ground ethical policies regulating the degree to which the media shall intrude with the private lives of famous political, sport or show business figures.